Client Spotlight – Edmiston Group

Edmiston-GroupThe Edmiston Group is a Pittsburgh-based branding and marketing firm that has consistently delivered and implemented proven business marketing ideas and strategies for business growth. The firm works with businesses to build brand identity and strategic marketing plans utilizing print, web and social media channels. Action, innovation and professional service with a personal touch are what businesses receive with the Edmiston Group.

Edmiston Group works with a variety of construction and building trades clients. Their services include corporate identity logos, websites, brochures, social media management and other marketing materials that create a meaningful, cohesive marketing message. Hiring the Edmiston Group to oversee your marketing program will allow you to do what you do best…expand your business.

Utilizing a diverse team of professionals with strong brand strategy experience, the Edmiston Group has a comprehensive set of experiences and skills in such areas as: Marketing, Business Development, Strategic Planning and Public Relations.

For the MEI CyberCorp project, the owner created a jobsite monitoring product powered by solar energy that was used on construction and well drilling sites but didn’t have any type of company brand. They worked with the business owner to create a brand identity to include a new company name, prepare graphics for trucks and the product, conduct a professional video and photo shoot, create two websites, brochures and assist them to be ready to display at the oil and gas tradeshow.

Edmiston Group Informational Flyers:

Edmiston-Group-Cavcon

CAVCON, another Edmiston Group client, received a new website and new marketing materials. In their ongoing marketing support role, they write custom blogs, manage their newsletter, create custom ads and assist in PR for ground breaking events.

The Edmiston Group has helped their clients grow their business by:

  • Defining a clear and focused brand on what makes their business unique
  • Designing compelling sales and marketing pieces in both print and web
  • Identifying where to place advertising dollars
  • Measuring results

On either a project basis, or ongoing monthly retainer, clients served by the Edmiston Group receive Marketing Services in senior leadership, personalized attention, and experienced support – bringing fresh ideas for YOUR growing business.

Networking Tips Lead For Business Success

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William Mura of Pedersen & Pedersen, Inc. and Jill McKibbin of McKibbin Consulting. Photo by Joe Wojcik – Pittsburgh Business Times

Did you ever wish you could be in two places at the same time? Do you ever reach networking burnout where one more event just isn’t in the cards? With so many networking opportunities, how can you capitalize on the best events?

Jill McKibbin, owner of McKibbin Consulting, has found a solution to the networking dilemma. She attends events on behalf of her clients. The connections made can then result in appointments and may lead to business.

At a recent Pittsburgh Business Times Corridors of Opportunity event, William Mura of Pedersen & Pedersen, Inc. and Jill McKibbin of McKibbin Consulting, discuss how to grow new business leads for 2016.

McKibbin offers these effective networking tips:

  • Be prepared have an ample supply of business cards, but don’t pass them to everyone in the room. Quality connections versus a quantity of business cards are more beneficial.
  • Follow-up promptly – have some type of process in place when you meet someone at a meeting – either fold the corner of the business card down or make a note on the back of the card.
  • Create a diverse network of business associates and be a giver, offering to make introductions on behalf of others and follow through with that promise.
  • Organize your contacts by category and influence level
  • Befriend gatekeepers, they often hold the key to the executive’s calendar

Develop a passion for connecting influencers in various fields to see how they might compliment and do business with each other. When networking, recognize yourself as a catalyst for helping others and remember the saying – “giver’s gain”. Be genuine if your effort to support business. There is strength in collaboration through individuals of various businesses in a team-setting creating powerful strategy for combined growth.

To learn more about how McKibbin Consulting can help you grow your business, contact 412-498-3572 or email [email protected].

About the Author: Jill McKibbin, of McKibbin Consulting combines sales experience, sales processes, developing ideal business relationships, and contractual skills. These supportive services make increasing business opportunities easier for clients. Through a variety of networks McKibbin has the ability to match any client with a contact or potential opportunity, whatever the need. McKibbin formed a Commercial Industrial Service Trade Group (CIST). With chapters throughout the region, this highly organized networking group brings together a variety of trades to network and pursue construction focused project opportunities.

Networking group provides opportunities for construction, building management – We In-CIST

Jill McKibbin of McKibbin Consulting and founder of the Commercial, Industrial, Service Trade Group talks to members of the  new CIST North chapter during a meeting May 6 at Farmers National Bank in Cranberry Township.
Jill McKibbin of McKibbin Consulting and founder of the Commercial, Industrial, Service Trade Group talks to members of the new CIST North chapter during a meeting May 6 at Farmers National Bank in Cranberry Township.

Business Matters – June 2015

Jill McKibbin of McKibbin Consulting and founder of the Commercial, Industrial, Service Trade Group talks to members of the

new CIST North chapter during a meeting May 6 at Farmers National Bank in Cranberry Township.

The new Commercial, Industrial, Service Trade Group North chapter meets May 6 at Farmers National Bank in Cranberry Township.

The group will meet at 9:15 a.m. the first Wednesday of every month at the bank.

A networking group that recently expanded to Butler County aims to provide opportunities for all types of businesses involved with construction and building management.

The Commercial, Industrial, Service Trade Group’s North chapter in April held its first meeting in Cranberry Township.

CIST is a free, category-exclusive networking group open to any business that is involved with construction or building management, from civil engineers to general contractors to cleaning companies.

The new CIST North chapter meets at 9:15 a.m. the first Wednesday of every month at the Farmers National Bank of Emlenton, 20581 Route 19, Cranberry Township.

While CIST is new to Butler County, the group has been active in the Pittsburgh area for about a decade.

Jill McKibbin of McKibbin Consulting, which provides business development services for regional construction businesses of all sizes, started CIST in 2005 as a way to generate more leads and sales when she was working for a heating and air conditioning company.

At the time, she learned there weren’t many networking opportunities specifically for construction-related businesses. Plus, she was faced with the obstacle of having to join dozens of business organizations just for the chance to meet other companies involved with construction.

So, she and some of her peers in 2005 organized a diverse group of representatives from the construction industry that started meeting once a month for an hour to share their specialties, talk about their recent projects and present a “hot list” of projects they were looking for.

The new Commercial, Industrial, Service Trade Group North chapter meets May 6 at Farmers National Bank in Cranberry Township.  The group will meet at 9:15 a.m. the first Wednesday of every month at the bank.
The new Commercial, Industrial, Service Trade Group North chapter meets May 6 at Farmers National Bank in Cranberry Township. The group will meet at 9:15 a.m. the first Wednesday of every month at the bank.

Eventually, the group became known as CIST and that chapter is now CIST West, which meets monthly in Carnegie.

“I constantly refer,” said McKibbin, a South Hills resident who has worked in sales and business development for nearly 20 years. “It’s kind of like I’m an Angie’s List, but for commercial and industrial people.”

McKibbin said any business or individual that can provide a service to the construction industry is welcome.

In addition to general contractors and subcontractors, CIST members include engineering firms, architectural firms, commercial cleaning companies, furniture suppliers, attorneys, banks, fire safety companies, property managers and more.

“All things are related,” she said.

“People think, ‘Oh, I don’t want to talk to the furniture sales person or the cleaning people.’ Why not? They probably know the owner of the building, or they know who is paying them.”

CIST continued to grow, and in 2009, the CIST East chapter, which meets near the Penn Hills neighborhood of Pittsburgh, started up.

Both chapters continued to grow, and demand led to the formation of the new north chapter this spring.

McKibbin said many companies based north of Pittsburgh, as well as those looking to do business in the north, drove the creation.

She said the Community Development Corporation of Butler County and the Butler County Tourism and Convention Bureau helped to get the word out to businesses that might be interested in joining.

CIST also hosts semiregular after-work mixers where members of all chapters and prospective members can meet.

“I don’t think anybody is actually focusing on the construction industry,” McKibbin said.

“The contacts we have and the leads that we give are up to date. They’re real projects that are going on.”